welcome to our store

OUR STORY

Hi there! I'm Priyal Kapadia Dua, the proud owner and founder of Fresh Jasmine. With a background in engineering, my life has always revolved around the world of math and science. However, I have a soft spot for fashion and, let's not forget, a bit of retail therapy. With the unwavering support of my husband and our cute little shih tzu, Rocky, we've established Fresh Jasmine - an online boutique based in Princeton, NJ. Our focus at Fresh Jasmine is to curate collections that revolve around trendy and timeless wardrobe essentials for the modern, busy woman.

STYLE MADE EASY
SIMPLY ELEGANT
EVERY DAY STYLE
STYLE MADE EASY
SIMPLY ELEGANT
STYLE MADE EASY
SIMPLY ELEGANT
EVERY DAY STYLE
STYLE MADE EASY
SIMPLY ELEGANT

Inspiration

JASMINE FLOWER

The jasmine flower, with its delicate white petals and enchanting fragrance, perfectly encapsulates the essence of our clothing brand. Much like the jasmine, our fashion line is synonymous with delicate beauty and understated elegance. This flower represents our Asian culture. The jasmine's versatility, thriving in various climates, reflects our brand's adaptability and appeal to a diverse, global clientele. Its intoxicating scent inspires our pursuit of excellence and attention to detail in every garment we select.

We Believe

We started as a dream, a vision to redefine fashion with purpose and empowerment. For us, clothing is not just about trends; it’s a medium to express individuality, to embrace diversity, and to make a statement of elegance and confidence. We believe in unique fashion that celebrates the spirit of womanhood in every thread.

Our Dream

We believe not just clothes, but a canvas for individual expression, where each garment reflects a story, a mood, and a dream. Our vision is to transcend fashion, creating pieces that empower, inspire, and connect with the soul of those who wear them, embodying a journey of style, confidence, and self-discovery.

Our Philosophy

At our core, we believe in the power of minimalist elegance; less is truly more. Each piece in our collection is designed to be versatile and transformative, allowing you to reinvent your style over and over again with just a few key, high-quality items.

Curating style

Our Commitment

At the heart of our curated fashion collection lies a philosophy that marries uniqueness with timeless simplicity. Each piece in our range is carefully selected to stand out, yet effortlessly integrates into your everyday wardrobe. We focus on selecting garments that aren't just easy to wear, but exude an elegance that elevates your daily attire. Our commitment to quality ensures that these pieces aren’t just visually appealing, but are crafted to last, embodying both durability and comfort.